There was a time in the publishing industry when an author would write books and the publisher's team would handle the marketing and PR. Not so anymore, at least for the vast majority of authors. Today, most authors need to spend at least as much time and energy marketing their work as writing it.
Whether you are just beginning your career or are already an established author with a thriving fan base, an affordable but strategically planned and executed author website is your best marketing tool. Your website can and should serve as your marketing hub. With it, you can build your Internet presence and track the progress of not just your site visitors and fans, but your entire career.
But a solid marketing plan also is essential to an author's career success. If you have a good plan already, we'll help you implement it. For many of us, however, developing a marketing plan can seem like a daunting prospect. So along with your website, you need a reliable Internet professional to help you develop an overall Internet strategy, with both short term goals and longer term objectives.
And employing a crackerjack freelance editor and/or writing coach also needs to be part of your strategy. Our experience has been that authors often have difficulty developing compelling web content that truly highlights the unique qualities they bring to their work. We can write volumes on our chosen topic or our characters and their dramas, but writing content to sell ourselves often seems overwhelming. That is where the right editor/coach can be an invaluable asset in building or expanding your career. They can not only see you and your work objectively, they can also help develop your marketing narrative. The Author Shop team includes several knowledgeable and trustworthy freelance editors and coaches to whom we refer our clients on a regular basis.
The Strategies That Bring Readers To You
For more than a decade, we at The Author Shop have honed our web development skills, increasingly utilizing the most modern technologies and Internet best practices in building websites. More recently, we have built our expertise in the realm of social-networking, developing a deep appreciation for the latest in social media.
The Author Shop offers various levels of strategic planning and marketing support with each of our website plans. Plus, we are always happy to confer with you about extending your reach, adding to your site and finding new ways for you to meet the ever-changing challenges of competing for readers in today's highly competitive market.
Consulting on additional marketing strategy beyond what's included in the plan you select is available on an hourly or monthly basis, depending on your needs. Let us help you make the most of your great author website and enjoy maximum return on your marketing investment.